The key components of The Athens Group’s proposed redevelopment plan include the following:
- The creation of a world-class destination that embraces the site’s natural attributes within a cohesive coastal resort setting
- The replacement of the existing 319-room hotel with a new 220-room luxury hotel, of which 20 of the guest rooms are hotel condominium units (10 condominiums that each can be configured into two hotel rooms)
- The renovation and improvement of the beloved HB’s on the Gulf and the Sunset Beach Bar for the community to enjoy as always
- The retention of the golf course pursuant to a restrictive easement to continue to provide in perpetuity expansive green space for the resort, its neighbors and the community at large
- The improvement of the existing 18-hole championship golf course along with the tennis center
- The addition of luxury beachfront condominiums and golf-side residences into the resort experience – totaling up to 185 residences
- The creation of the Gulf Shore Garden along Gulf Shore Boulevard – a lushly landscaped pedestrian and vehicular experience that utilizes native plantings and natural materials
- The addition of a small Market Square for guests, residents and neighbors that will be anchored by a restaurant and the resort’s full-service spa and fitness facility
- The improvement of the resort’s parking experience through an enhanced valet service program coupled with on-site parking underneath the hotel and the Market Square
- The reduction of the resort’s total meeting space from 24,000 square feet to 12,000 square feet
- The redesign and improvement of the hotel’s and the conference center’s parking, on-site access and circulation to reduce the traffic on Gulf Shore Boulevard