Honoring the Watkins legacy while thoughtfully planning the future

Spanning three generations and more than 70 years, the Naples Beach Hotel & Golf Club has welcomed its guests to enjoy the Gulf of Mexico’s morning breezes and majestic sunsets along an expansive white sand stretch of beachfront in the heart of Naples.

The Watkins family’s legendary tradition of warm hospitality now transitions to The Athens Group, a world-class developer and curator of authentic destination resorts and residences.

With an unwavering commitment to honoring the Watkins legacy and embracing Naples’ cultural heritage, The Athens Group is embarking on a redevelopment plan that continues the property’s hospitality tradition and retains and improves the resort’s cherished golf course and beach bar, while thoughtfully planning the future of this special place for generations to come.

As part of Athens’ redevelopment of this storied property, the resort will be renamed the Naples Beach Club Hotel, Residences and Golf Course.